Marketing is the not only the skill of selling or promoting a product, it is the positioning of offerings better than the competitor. Earlier we are doing the marketing with the newspapers, television, SMS, Radio and billboard which comes under the category of offline marketing mediums. After the birth of internet, everything has transformed into digital not only the technology but people’s need or consumers also. This digital transformation has shifted the audience to online modes of marketing and created opportunities for people in Digital Marketing.
IMPORTANCE OF DIGITAL MARKETING
The main goal of any marketing is to target the audience. In today’s scenario when the entire world enters into the digital revolution this automatically raises the demand of digital marketing. Other important factors are:
- Digital Marketing helps in maximizing the target audience.
- Provide various ways for promoting a business through websites, social media, videos and other modes.
- Easy to track the target audience.
- Helps in creating a direct relationship with customer.
MEDIUMS OF DIGITAL MARKETING:
SEARCH ENGINE OPTIMIZATION
SEO strategies are used to improve the ranking of website by specific keywords. Search engine shows the customized result according to the keywords and gives result on a page known as SERP i.e. SEARCH ENGINE RESULT PAGE which will vary with keywords.
OPTIMIZATION STEPS OF SEARCH ENGINE
Let’s take an example of search engine, all favorites “Google” like I want to buy smart phone, the google will discover most accessible websites when we enter “Best Smartphone under 20,000”. Now Search engine will perform below steps to provide best result to the user.
- Crawling – Crawling means there are various pages on a website to crawl first and then to reach the final product like first visiting home page and then product & services and last to final product.
- Caching – Caching saves the snapshots of the website and links on the server so that when some other user again search results will appear.
- Indexing – Indexing means showing the most relevant webpage to the user while searching. This is when snapshots are saved for webpages it also does ranking of the relevant webpages.
TYPES OF SEO
- ON PAGE SEO – This includes strategies to optimize an individual page on a website.
- OFF PAGE SEO – This help search engines see that a website is an ideal search result and suggest whether it is a trustable source.
- TECHNICAL SEO – Technical SEO includes strategies through which we can improve a website foundation and readability.
CONCLUSION OF DIGITAL MARKETING:
Digital Marketing is one of the most important aspect of Marketing these days. We all want to buy everything at home via the internet and with the help of Digital Marketing our life has become simpler and we can reach to a larger customer base and products. To get the best benefit out of it we should be aware as a consumer and ethical as a company.
HOW 73 SYSTEMS CAN HELP WITH DIGITAL MARKETING PRODUCTS
Below are the services where we engage with our client in growth of their business with the help of wide range of services we provide:
- IT consulting services – We provide services like software development, process analysis, IT risk management and technology consulting to our clients.
- Data Analytics – We provide services like Data warehouse, Data science and visualization of data.