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The eCommerce platform to connect thousands of homes to serve fresh home food in major metros

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The solution

For creating a highly scalable multi-seller e-commerce platform, 73 Systems decided to capitalize on its in-house built readymade software Marketplace as it is cloud-ready, adaptively scalable, and holds a stack of features that are essential for a multi-seller e-commerce store.

Business need

Our client is an online food destination that brings homemade specialty foods from home-based chefs and entrepreneurs around the country to the doorstep. The brand houses an ocean of homemade recipes including confectionery, savories, home-grown spices, and handmade flours, condiments such as pickles, jams, beverages, other seasonal and ethnic foods prepared from 40 different cuisines.

Our client wanted to build a sturdy and technically sound e-commerce store with high scalability to host its ever-expanding portfolio of homemade food products.
The online business also wanted a multiple vendor accommodating system to power its business idea of collaborating with home-based chefs and entrepreneurs to provide a diverse range of homemade delicacies for its customers.

If people resist Root Cause Analysis, ask what they will do to prevent it in the future.-Denis Matte

IT CHALLENGE

Cosmetic customization for the e-commerce business was a challenging part for team 73 Systems as the design brains had to customize the Marketplace software to fit into the UI and UX specifications of the custom-designed theme preferred by our client.

Personalizing the e-commerce store at various functional levels was required as the brand was keen on performing several specific customizations to improve the shopping experience for users, selling flexibilities, and brand promotion of sellers.

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